For Restaurant Owners
1) A mobile-optimised website
Considering restaurants are the most commonly searched local business on the mobile net, having a mobile-optimised website is crucial. I’d go as far as to say it’s one of the most important local online marketing tools for bringing your restaurant more customers.
If your website isn’t mobile optimised, not only will Google punish you in the search engine rankings, but your customers will turn away in droves, too. Figures show that 89% of diners check out a restaurant online before dining (indicating the importance of having your menu online).
2) Local SEO
In order for restaurant owners to truly succeed in getting more customers online to offline, getting your local SEO right matters a lot.
Think about it: Restaurants are the single most popular search on the mobile web! What’s more, 85% of hungry smartphone restaurant hunters convert, with 64% converting within an hour by either visiting the restaurant or making a call.
Optimising your website for local SEO is a consistent ongoing endeavour rather than a set it and forget it investment. But the rewards yielded by restaurant owners who wholeheartedly pursue it can be significant.
3) Reviews
The benefits of reviews are twofold: Firstly they are a vital contributing factor to doing well in the local SEO rankings. The more positive and quality reviews you have, the more Google sees it as a vote of confidence in your business – which in turn leads to higher local rankings.
But aside from their massive local SEO benefits, they’re also a formidable conversion tool in local online marketing. Reviews act like word of mouth on steroids: 88% of us trust them as much as we do personal recommendations.
4) Local content marketing
Another way of boosting your sales and profits with local online marketing is to invest in local content marketing.
Luckily for you, on a local level, there is still little competition as most local businesses have yet to cotton on to its ability to drive local leads.
5) Social wifi
As a restaurant owner, you probably understand better than anyone the need to offer your customers free wifi as mobile phones become increasingly ingrained in our everyday lives.
Social wifi allows you to transform your free wifi offering from a monthly expense into a revenue-generating loyalty platform.
Source: http://locationedgedigital.com/smart-restaurant-owners-local-online-marketing/
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