You finally decided to start marketing your services online, Congratulations! Theres a number of things that can help you attract the right people to your blog or profile.
1) Follow up with your network
Browse through old email conversations with colleagues, connections and people you’ve spoke with in the past, who could be a fit for your consultancy. Follow up with each, asking what they’ve been up to and how you can help.
2) Run an ad campaign
Facebook ads and Google Adwords are great ways to advertise your consultancy to prospective clients. Both platforms let you set a small daily budget for those that are cash-strapped, or want to test the waters.
3) Network online and offline
Instead of sitting behind the computer all week, plan to go to a meetup or a conference, where your prospective clients may be mingling. If you go to conferences and meetups where all your competitors are, you’ll have a hard time finding people that need your services. Online networking is important as well. Complete a LinkedIn profile with up-to-date information and work samples.
4) Create a presentation
Create a presentation and upload it on SlideShare and Speaker Deck.
If you’re a Therapist, create a presentation on 10 Self-Healing for trauma survivors. If you’re a Cardiologist, create a presentation on how exercise can improve the blood flow.
The possibilities are endless, and creating an engaging presentation will bring in traffic, social shares and new leads.
5) Hire a Social Media Agency
Hiring a social media marketing agency helps you gain access full suite of paid tools that can benefit businesses with scheduling posts, reporting, analytics and more. Agencies will also study your previous social media campaigns, perform audits and look for ways to optimize.
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