Trend #1 Connect with social media users in a genuine way.
In order to successfully shape audience perception and achieve sustained success on social media, authenticity is crucial.
Authenticity means sharing real stories, engaging in meaningful conversations, and showcasing the human side of your brand. It allows you to build a solid emotional connection with your followers, which lead to increased engagement, brand advocacy, and business growth.
Sharing unedited, unfiltered content will help you establish a sincere rapport with your audience. Embrace transparency and honesty to thrive win 2024.
Insight: Consumers will engage more deeply with user-generated content than high-production content. UGC feels more authentic and trustworthy to them.
Transparency translates to: Sources they trust, faces behind messages, employees sharing insights, and real people speaking through video content.
Trend #2 Strategic content creating for the long run.
By creating a feeling of community among their followers, brands may create a real and enduring social media presence without depending on well-known influencers for promotion.
The quality of the content is a priority over the number of followers an individual has. Authenticity is a crucial value for engagement. That’s why organizations will benefit from employing professionals who specialize in creating internal business to business content and/or have excellent storytelling skills.
Insight: Companies will be putting together dedicated teams and departments that concentrate on developing content and fostering community engagement.
Trend #3 Generative AI.
As history shows, with every technological advance, fears always arise. Instead of taking the position of marketers, AI is here to support and assist them in optimizing their workloads.
Creativity, empathy, and behavioral knowledge are fundamental to marketing. Originality and a creative spark unique to humans are essential for successful marketing. AI isn't able to duplicate it, despite its best efforts.
Here’s why:
• Creativity and strategy: AI cannot think creatively and develop unique marketing ideas.
• Emotional Intelligence: AI Struggles with understanding emotions and context.
• Human Touch: Costumers appreciates the human touch in marketing interactions.
• Adaptability and Insight: AI can assist in data analysis, but human marketers possess the expertise and intuition to interpret insights.
Insight: By combing their strengths with AI, Marketers can enhance their productivity, creativity, and overall marketing effectiveness.
Trend #4 TikTok will dominate 2024.
In 2024, TikTok and LinkedIn will rule the landscape of social media because of their capacity for involvement and their ability to adapt.
With support from its parent firm, Meta, Threads' disruptive rise has the potential to transform the social media world as it stands. YouTube will keep moving forward with integrating AI and supporting new video formats, but X will make waves with its unexpected additions.
TikTok continues its upward trajectory on the global popularity podium, having the highest user engagement and retention figures. The network has proved to be a fantastic tool for those brands that know how to use it. It also ranks at the top of the short video format, which is the goal on any platform.
Insight: At the same time, Tiktokers are worried about possible regulations over the platform, in the U.S. and are considering moving to YouTube Short.
Trend #5 LinkedIn’s B2B Leadership in 2024.
Businesses now depend heavily on LinkedIn to connect with professionals in the field. With millions of professionals from a wide range of industries using the platform, it has become a vital tool for forming and maintaining business-to-business connections. One of the main reasons for LinkedIn's success has been its dedication to ongoing innovation.
The time for B2B enterprises to put their CEOs and C-level executives front and center in social media communication will arrive in 2024. Their profiles will take precedence over business profiles as a result of viewers' thirst for brand humanization.
Insight: Companies want to foster more direct communication between top executives and prospective clients or business partners by encouraging CEO's and thought leaders to build a presence on the platform. This special feature increases user trust while also improving transparency.
Disclaimer: We consulted, compiled, analyzed, and summarized the most recent industry trend resources released by the largest digital marketing and advertising companies to create this study.
Sources:
https://www.hubspot.com/resources?hubs_content=www.hubspot.com
https://www.gwi.com/connecting-the-dots
https://later.com/blog/social-media-trends/
https://www.forbes.com/sites/katyfinneran/2023/12/21/
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